TYPES OF LOGOS

 

Logo is the face of brand. A brand is recognized by its face. People in very old time use it on their animal to show that those animals belong to them. They heat up the stick, like stamp nowadays and press it on their animal. There are many faces of brands. 7 of them are given below:

Combination logo: It is a type of logo that consists of text and image combined or two images combined to present the message of brand or organization or creativity for example Burger King, Puma Red Bull, Jaguar etc.

 

EMBLEM LOGO:  Emblem logo is type of logo that consists of text written in any shape. Usually most of the emblems present traditional appearance that they are very old. The examples of emblem logos are: Star Bucks, Harley Davidson, NFA, NASA and many more. Now they are mostly used by schools, government agencies, and organizations nowadays.

 

WORD mark: A word mark or logo type is a type of logo that consists of letters of the name of product or organization for branding and identification of the product example are: Google, Microsoft, and Coca Cola.

 

MONOGRAM LOGO: Monogram logo or letter mark is a type of logo that usually consists of one to three letters usually three to represent the product or organization mostly for a specific personality for example: HP, Louis Vuitton and LG etc

 

Pictorial mark: A pictorial mark consists of a picture or illustration clearly representing the purpose of brand or an organization. The picture may contain no name but represent the brand examples of pictorial mark are: Apple, KFC, Twitter, Shell etc.

 

ABSTRACT LOGO: An abstract logo is a type of logo that is also a specific type of pictorial mark. It is in abstract geometric form to represent its brand, rather than recognizable image in pictorial mark for example: Pepsi, Spotify etc.

 

Mascot logo: Mascot logo is type of logo that represents mostly the sports teams. These types of logo start when games get popular time by time. It consists of image mostly in the form of cartoonish way. For example: Pringles, team SOUL (esport team) etc

 

Combination logo: It is a type of logo that consists of text and image combined or two images combined to present the message of brand or organization or creativity for example Burger King, Puma Red Bull, Jaguar etc.

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